Samples

These samples form an integrated marketing campaign for a men’s nutritional supplement called Mega-man. The marketing pieces are also designed to increase involvement of non-buyers and keep them in the loop. They may buy in future after they've learned more about the product or joined the community.

Direct Mail Campaign...

    Sales Letter (long)
    Buckslip and Lift Note
    Product Order Form
    Envelope Teaser

GOAL: To attract new customers, but for prospects who don't buy now they are encouraged to sign-up to the e-letter and join the Mega-man Community. The Sales Letter and Buckslip include a URL to the Mega-man website FAQs page. There they’ll see a sign-up box for the Mega-Health e-letter.

Print Media Campaign...

Full Page Magazine Ad with Coupon
Cover Letter series (3 step)

GOAL: To reach out to the older market who may respond better to print marketing. The Magazine Ad has a Coupon the prospect can cut out and post in the snail mail to receive a Free Booklet about good health. The Free Booklet is mailed to them with a Cover Letter that invites them to join the Mega-man Community. (The Coupon also has a check-box asking if the prospect wants to receive special offers and discounts).

Landing Page Campaign...

    Advertorial
    Lead Gen Advert
    Landing Page

GOAL: This is also a ‘reaching out’ but targeted to the middle age market – those who use the internet and print media (magazines, journals). These print Adverts lead the prospect to a website Landing Page to claim the Free Booklet. The Landing Page has a check box if they want to receive the Mega-Health e-letter and special offers.

Email Campaign...

Email Campaign (3 Step)
Web Page (mockup) - FAQs

GOAL: The Email Campaign grooms prospects who arrived at the Landing Page from one of the print Adverts. They’ve claimed their Free Booklet and have opted to receive the e-letter. They are not yet subscribers to the Megaman supplement. The e-letter offers the URL to the FAQs web page of Megaman’s website so they can read about the Mega-man supplement.

THE NEXT TIME you want to refresh your marketing materials or start a new product launch, try Matilda Reich’s Infodesign Copywriting. I can help you decide the best marketing mix to retain existing customers and attract and groom new ones.

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